CES 2024 will be here before we know it, taking over Las Vegas with throngs of crowds, booths full of products and a lot of companies making claims about how AI is improving their offerings. As noted in our CES preview, though the conference has had its ups and downs of late, it’s increasingly become an opportunity for startups to capture attention while all eyes are drawn to the bigger budget announcements from the likes of Samsung, Sony and Nvidia.
Monday, January 8
Consumer tech and transportation aficionados will have plenty to watch starting at 8 a.m. PT / 11 a.m. ET, with many of the highest-profile press conferences being livestreamed to the public as has become the norm. These events will set the stage for the public CES show floor opening January 9 and running through January 12.
Nvidia
CES is wasting no time in getting to one of the main events. Nvidia is coming into the event riding high on its recent AI-fueled growth. So it’s no surprise Nvidia promises a focus on AI and content creation during their kickoff address at CES.
LG
At the same time, LG will be showcasing its own updates, though they have already shown part of their hand by releasing the details on its new OLED TV lineup, featuring AI processors it claims will significantly improve visual and audio fidelity over prior models. LG will also feature updates on home, mobility and, you guessed it, AI in its CES event.
Asus
Asus takes the prize for most hyperbolic CES teaser, as it sets out to put viewers “in search of incredible transcendence.” That’s one way of framing the formal reveal of what Asus already showed to be a new dual-screen laptop design.
Honda
Honda’s been pretty clear about what to expect from its CES event this year: the reveal of a new EV series, complete with a purple-tinted tease of its form factor. Will that coincide with more details on Honda’s partnership with Sony for the Afeela brand revealed at CES 2023? Time will tell.
Hyundai
Hyundai’s most attention-grabbing reveal looks to be an update on its Supernal eVTOL (electric vertical takeoff and landing vehicle), which was first showcased back at CES 2020. In addition to its CES kickoff, Hyundai is hosting separate events Tuesday focused solely on the eVTOL concept and its vision for mobility hubs for these flying vehicles to actually take off and land from. Beyond its aerial ambitions, Hyundai will be talking about sustainability, software and of course, AI in a stream that’s planned for, but not yet public on their YouTube channel.
Samsung
If you’re looking for phone news from Samsung, you’ll have to wait until January 17, when their next Unpacked event will kick off. As has been the case for several years, Samsung will focus on the rest of their product lines at CES 2024.
Sony
Witnessing the Ghostbusters logo wearing a VR headset is just the kind of corporate synergy CES is made for. Sony has highlighted the use of its technology within its film and gaming efforts at past CES events, and by focusing on “Powering Creativity with Technology,” that looks to be the same at CES 2024.